{"product_id":"behavioral-economics-for-dummies","title":"Behavioral Economics For Dummies","description":"  \u003cb\u003eA guide to the study of how and why you \u003ci\u003ereally\u003c\/i\u003e make  financial decisions\u003c\/b\u003e   \u003cp\u003eWhile classical economics is based on the notion that people act  with rational self-interest, many key money decisions—like  splurging on an expensive watch—can seem far from rational.  The field of behavioral economics sheds light on the many subtle  and not-so-subtle factors that contribute to our financial and  purchasing choices. And in \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e,  readers will learn how social and psychological factors, such as  instinctual behavior patterns, social pressure, and mental framing,  can dramatically affect our day-to-day decision-making and  financial choices.\u003c\/p\u003e  \u003cp\u003eBased on psychology and rooted in real-world examples,  \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e offers the sort of insights  designed to help investors avoid impulsive mistakes, companies  understand the mechanisms behind individual choices, and  governments and nonprofits make public decisions.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eA friendly introduction to the study of how and why people  really make financial decisions\u003c\/li\u003e  \u003cli\u003eThe author is a professor of behavioral and institutional  economics at Victoria University\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eAn essential component to improving your financial  decision-making (and even to understanding current events),  \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e is important for just about  anyone who has a bank account and is interested in why—and  when—they spend money.\u003c\/p\u003e  ","brand":"Wiley Professional Development (P\u0026T)","offers":[{"title":"perpetual","offer_id":45972892156001,"sku":"9781118089705","price":5.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_c916823e-1e80-45b6-9fe5-e1770e13d109.jpg?v=1783345077","url":"https:\/\/ebooks.aafaqeducation.com\/products\/behavioral-economics-for-dummies","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}