{"product_id":"branding-for-dummies","title":"Branding For Dummies","description":"  \u003cb\u003eDiscover how brands are created, managed, differentiated,  leveraged, and licensed\u003c\/b\u003e   \u003cp\u003eWhether your business is large or small, global or local, this  new edition of \u003ci\u003eBranding For Dummies\u003c\/i\u003e gives you the nuts and  bolts to create, improve, and maintain a successful brand. It'll  help you define your company's mission, the benefits and features  of your products or services, what your customers and prospects  already think of your brand, what qualities you want them to  associate with your company, and so much more.\u003c\/p\u003e  \u003cp\u003ePacked with plain-English advice and step-by-step instructions,  \u003ci\u003eBranding For Dummies\u003c\/i\u003e covers assembling a top-notch branding  team, positioning your brand, handling advertising and promotions,  avoiding blunders, and keeping your brand viable, visible, and  healthy. Whether you're looking to develop a logo and tagline,  manage and protect your brand, launch a brand marketing plan, fix a  broken brand, make customers loyal brand champions—or  anything in between—\u003ci\u003eBranding For Dummies\u003c\/i\u003e makes it fast  and easy.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eIncludes tips and cautionary advice on social media and its  impact on personal and business branding programs\u003c\/li\u003e  \u003cli\u003eCovers balancing personal and business brand development\u003c\/li\u003e  \u003cli\u003eReferences some of the major brand crises—and how to  avoid making the same mistakes\u003c\/li\u003e  \u003cli\u003eShows brand marketers how to create brands that match their  employers' objectives while launching their own careers\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIf you're a business leader looking to set your brand up for the  ultimate success, \u003ci\u003eBranding For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e  ","brand":"Wiley Professional Development (P\u0026T)","offers":[{"title":"perpetual","offer_id":45972897497185,"sku":"9781118958094","price":6.75,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_46d2028d-1691-46ac-bcc8-a0635b8628c7.jpg?v=1783345596","url":"https:\/\/ebooks.aafaqeducation.com\/products\/branding-for-dummies","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}