{"product_id":"design-thinking-for-dummies","title":"Design Thinking For Dummies","description":"\u003cb\u003eWhat's the size of the market: \u003c\/b\u003eCustomer and user experience are becoming buzzwords in business, including some of the largest corporations on the planet. A 2015 survey conducted by the Parsons School of Design revealed 75% of organizations polled claimed they were engaged in design thinking activity. The Design Institute released stats that same year claiming design-driven companies were outperforming competitors by over 200%.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWho are we targeting: \u003c\/b\u003eThis intro to design thinking and how to adapt and incorporate it should primarily appeal to individuals joining existing design-driven teams as well as smaller\/start-up businesses looking to apply the techniques that bigger organizations use to get ahead.","brand":"Wiley Professional Development (P\u0026T)","offers":[{"title":"perpetual","offer_id":45972924039265,"sku":"9781119594123","price":6.75,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_f7ac87d3-8ca3-4d21-b959-69c2a6af5f93.jpg?v=1783346397","url":"https:\/\/ebooks.aafaqeducation.com\/products\/design-thinking-for-dummies","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}