{"product_id":"electronic-commerce-principles-and-practice","title":"Electronic Commerce: Principles and Practice","description":"This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.\u003cbr\u003eThe book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.\u003cbr\u003e\u003cbr\u003e*Offers a generalist's overview of the field and its major players for people with little or no technical background\u003cbr\u003e*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications \u003cbr\u003e*Projects and hands-on exercises conclude each chapter","brand":"Elsevier S \u0026 T","offers":[{"title":"perpetual","offer_id":44509147168865,"sku":"9780120959778","price":46.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_5a73d77f-d1aa-406b-bdea-fc5da6f6e176.jpg?v=1778633269","url":"https:\/\/ebooks.aafaqeducation.com\/products\/electronic-commerce-principles-and-practice","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}