{"product_id":"gamification-marketing-for-dummies","title":"Gamification Marketing For Dummies","description":"\u003cp\u003e\u003cb\u003eWho’s using gamification?: \u003c\/b\u003eThe majority of the \u003ci\u003eFortune \u003c\/i\u003e500 companies have employed gamification, either internally or externally, in their engagement strategies. Successful marketing stories include Ford’s “Escape Route” game that improved Facebook interaction by 600% and Domino’s “Pizza Hero” game that pushed sales revenue up 30%.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWho are we targeting?: \u003c\/b\u003eThis book targets marketers who are interested in creating a game designed to improve customer interaction and engagement. The content assumes the reader does not have a strong base in game development or creation and assists in determining the best game type for their marketing needs.\u003c\/p\u003e","brand":"Wiley Professional Development (P\u0026T)","offers":[{"title":"perpetual","offer_id":45972926464097,"sku":"9781119663997","price":6.75,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_3a49151c-4749-430c-be23-ca5e59dfdc55.jpg?v=1783346648","url":"https:\/\/ebooks.aafaqeducation.com\/products\/gamification-marketing-for-dummies","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}