{"product_id":"personal-branding-for-dummies","title":"Personal Branding For Dummies","description":"  \u003cb\u003eThe simple guide to managing your personal brand, a vital  element of success in the professional world\u003c\/b\u003e   \u003cp\u003e\u003ci\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition,\u003c\/i\u003e is  your guide to creating and maintaining a personal trademark by  equating self-impression with other people's perceptions. This  updated edition includes new information on expanding your brand  through social media, online job boards, and communities, using the  tried and true methods that are the foundation of personal  branding. Marketing your skills and personality, and showing the  rest of the world who you are, gives you a competitive edge.  Whether you're looking for your first job, considering changing  careers, or just want to be more viable and successful in your  current career, this guide provides the step-by-step information  you need to develop your personal brand.\u003c\/p\u003e  \u003cp\u003eDistinguishing yourself from the competition is important in any  facet of business, and the rise of personal branding has evolved  specifically to help candidates stand out from the global talent  pool. Establishing a professional presence with a clear and concise  image, reputation, and status is a must, whether you're a new grad  or an accomplished executive. Personal marketing has never been  more important, and your personal brand should communicate the best  you have to offer. \u003ci\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e  Edition,\u003c\/i\u003e leads you step by step through the self-branding  process.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eIncludes information on how to know the \"real\" you\u003c\/li\u003e  \u003cli\u003eExplains how to develop a target market positioning  statement\u003c\/li\u003e  \u003cli\u003eHelps you make plans for your personal brand  communications\u003c\/li\u003e  \u003cli\u003eInstructs you with ways to make your mark on your brand  environment\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eThe book also discusses continued brand building, demonstrating  your brand, and the 10 things that can sink your brand. A personal  brand is more than just a business card and a resume. It should be  exquisitely crafted to capture exactly the image you wish to  project. \u003ci\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e  Edition\u003c\/i\u003e provides the information, tips, tricks, and techniques  you need to do it right.\u003c\/p\u003e  ","brand":"Wiley Professional Development (P\u0026T)","offers":[{"title":"perpetual","offer_id":45972897071201,"sku":"9781118915561","price":6.5,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_ecddd397-c8f6-44e2-8b3d-d0b769fda174.jpg?v=1783345549","url":"https:\/\/ebooks.aafaqeducation.com\/products\/personal-branding-for-dummies","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}