{"product_id":"semiotics-the-basics-2","title":"Semiotics: The Basics","description":"This fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? Semiotics: The Basics focuses on its application to communication and cultural studies. The latest edition features a greatly extended treatment of core concepts, in particular traditional historical models of the sign, the semiotic triangle, and distinctions between ‘natural’ and conventional signs. There is also a greater emphasis on ‘the social life of signs’. With an extensive index, a comprehensive glossary, suggestions for review and for further reading, and a list of online resources, this must-have guide is both the ideal introductory text and an essential reference for students of language, communication, media, and cultural studies at both undergraduate and postgraduate levels.","brand":"Taylor \u0026 Francis","offers":[{"title":"perpetual","offer_id":45972850049121,"sku":"9781040382202","price":10.75,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_1c6e1496-2d15-4384-83c8-d0a8cef1a094.jpg?v=1783341571","url":"https:\/\/ebooks.aafaqeducation.com\/products\/semiotics-the-basics-2","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}