{"product_id":"services-marketing-management-a-strategic-perspective-1","title":"Services Marketing Management: A Strategic Perspective","description":"  In order to deliver excellent service quality, it is critical to  understand, create and deliver real value to all stakeholders. The  second edition of \u003ci\u003eServices Marketing Management\u003c\/i\u003e has been  thoroughly revised and restructured to provide the students with an  overview of services marketing from this clear strategic  orientation. It includes:   \u003cul\u003e  \u003cli\u003eA linking of five core guiding principles: market orientation,  assets and capabilities, characteristics of services,  internationalization and the value concept\u003c\/li\u003e  \u003cli\u003eNew coverage of electronic services\u003c\/li\u003e  \u003cli\u003eMany 'Service Practice' boxes, featuring examples from all of  the world\u003c\/li\u003e  \u003cli\u003eEnd of chapter review questions and practical assignments\u003c\/li\u003e  \u003cli\u003eFull length cases at the end of the book with accompanying  exercises\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\"This is a welcome second edition, firmly establishing it as a  leading international text on strategic services marketing. Though  completely revised, it retains the unique focus of the original on  care for the individual and the understanding, creation and  delivery of value to customers, with the authors bringing their  topic vividly to life through numerous international examples.  Clearly written and logically structured, it will be an invaluable  resource for services marketing and management courses at all  levels.\"\u003cbr\u003e  —\u003cb\u003eProfessor Graham Hooley\u003c\/b\u003e, Aston Business School\u003c\/p\u003e  \u003cp\u003e\"An up-to-date, comprehensive and truly global treatment of  services marketing management with new insights for every  reader.\"\u003cbr\u003e  —\u003cb\u003eLeonard L. Berry\u003c\/b\u003e, Distinguished Professor of  Marketing, Mays Business School and author of Discovering the Soul  of Service\u003c\/p\u003e  \u003cp\u003e\"This book is a very valuable addition to the services marketing  literature. Its logical structure and clarity of expression will  make it extremely appealing to students and lecturers.\"\u003cbr\u003e  —\u003cb\u003eSteve Oakes\u003c\/b\u003e, University of Liverpool\u003c\/p\u003e  \u003cp\u003e\"This is a must for students, teachers and practitioners in  services marketing.\"\u003cbr\u003e  —\u003cb\u003eKjell Grønhaug\u003c\/b\u003e, Norwegian School of Economics  and Business Administration\u003c\/p\u003e  \u003cp\u003e\"This is an academically rigorous text with a strong European  focus – excellent.\"\u003cbr\u003e  —\u003cb\u003eJill Brown\u003c\/b\u003e, Portsmouth Business School\u003c\/p\u003e  \u003cp\u003e\"Services Marketing Management: a comprehensive and completely  up-to-date book based on an excellent combination of modern theory  and actual practice.\"\u003cbr\u003e  —\u003cb\u003ePeter Leeflang\u003c\/b\u003e, Frank M. Bass Professor of Marketing,  University of Groningen and Professor at Johann Wolfgang Goethe  University at Frankfurt am Main\u003c\/p\u003e  \u003cp\u003e\"This excellent textbook has got what it strongly deserved: a  second edition. I particularly appreciate:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003ethe consequent focus on market and customer orientation\u003c\/li\u003e  \u003cli\u003ethe integration of business-to-business services\u003c\/li\u003e  \u003cli\u003ethe overarching HRM perspective and\u003c\/li\u003e  \u003cli\u003ethe refined didactic approach not self-evident in other service  management textbooks\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWhat a service for the reader!\"\u003cbr\u003e  —\u003cb\u003eBernd Günter\u003c\/b\u003e, Heinrich-Heine Universität,  Düsseldorf\u003c\/p\u003e  ","brand":"Wiley Global Education UK","offers":[{"title":"150","offer_id":44507114373217,"sku":"0470063386R150","price":9.75,"currency_code":"KWD","in_stock":true},{"title":"180","offer_id":44507114405985,"sku":"0470063386R180","price":21.0,"currency_code":"KWD","in_stock":true},{"title":"90","offer_id":44507114438753,"sku":"0470063386R90","price":15.0,"currency_code":"KWD","in_stock":true},{"title":"perpetual","offer_id":44507114471521,"sku":"0-470-06338-6","price":21.5,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_6e8f9369-018b-4ce7-9047-a591a2c1239b.jpg?v=1778628763","url":"https:\/\/ebooks.aafaqeducation.com\/products\/services-marketing-management-a-strategic-perspective-1","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}