{"product_id":"the-basics-of-business-start-up","title":"The Basics of Business Start-Up","description":"The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship\/small business courses. Key features of this book include: A step-by-step, sequential approach, detailing the typical entrepreneurial journey. Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and more A readable and accessible beginner’s guide to entrepreneurship and business start-up Written in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.","brand":"Taylor \u0026 Francis","offers":[{"title":"perpetual","offer_id":45972859584609,"sku":"9781040426296","price":16.5,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/9869\/4241\/files\/480_2a1d4a09-14cc-4976-a322-9d4a1746b732.jpg?v=1783341658","url":"https:\/\/ebooks.aafaqeducation.com\/products\/the-basics-of-business-start-up","provider":"ebook.aafaqeducation","version":"1.0","type":"link"}