Wiley Professional Development (P&T)

Adobe Analytics For Dummies

David Karlins; Eric Matisoff

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Book details
  • Vendor Wiley Professional Development (P&T)
  • SKU 9781119446019
  • ISBN-13 9781119446019
  • Author David Karlins; Eric Matisoff
  • Edition 1st
  • Category Business & Economics
  • Subject Consumer Behavior

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The primary target audience for this book is any digital marketer who is considering an Adobe Analytics implementation, or has an Adobe Analytics implementation. The market can also be expanded in two other ways 1) existing Adobe clients wanting to expand their team’s knowledge on Adobe Analytics  2) clients of competing digital analytics products who aren’t satisfied with their current solution.

According to projections from Adobe at their World Wide Sales Kickoff event, they foresee the total addressable market for Marketing Cloud to be $64 billion this year (2017). Adobe Analytics will account for at least 10% of that number.