Biomedical Communications: Purpose, Audience, and Strategies
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Table of contents
- Cover
- Contentsv
- Acknowledgmentsxi
- Part I: A Basic Framework1
- Chapter 1. Using Research to Improve Biomedical Communications3
- The Study of Human Attitudes and Behaviors4
- Two Purposes for Biomedical Communication8
- A Framework for Thinking about Biomedical Communication9
- The Need for Feedback10
- Chapter 2. The Public Understanding of Biomedical Science11
- The Measurement of Biomedical Literacy13
- A Basic Learning Model for Biomedical Literacy26
- The Marginal Impact of Selected Factors34
- Summary of Findings38
- Implications for Biomedical Communicators40
- Part II: Communications to Inform ConsumersCover
- Chapter 3. Public Interest in Health Information45
- Patterns of Interest in Health Information46
- A Model to Predict Interest in Health Information53
- The Importance of Selected Diseases62
- Implications for Biomedical Communicators66
- Chapter 4. Primary Sources of Biomedical Information69
- General Patterns of Media Use71
- Patterns of Media Use by Selected Groups86
- Trust in Health and Biomedical Information Sources95
- Implications for Biomedical Communicators99
- Chapter 5. The Acquisition and Retention of Health Information by Consumers103
- The Recall of Health Information103
- Current and Latent Health Information Consumers107
- Sources of Biomedical Information112
- Communicating Biomedical Information to Selected Groups122
- A Case Study in Nervousness or Stress Management141
- Implications for Biomedical Communicators145
- Chapter 6. Strategies for Communicating to Consumers149
- The Nature of Biomedical Communications to Consumers149
- A General Model of Biomedical Communications151
- Nine Questions to Guide Communications to Consumers161
- The Estimation of Communication Impact164
- Part III: Communications to Influence Public Policy169
- Chapter 7. Citizen Participation in the Formulation of Biomedical Policy171
- Participation in the Policy Formulation Process174
- The Attentive Public for Biomedical Research Issues177
- Implications for Biomedical Communicators191
- Chapter 8. The Acquisition of Information about Biomedical Policy Issues193
- Patterns of Media Use193
- A Summary Measure of Biomedical Information Acquisition201
- Trust in Information Sources204
- Implications for Biomedical Communicators207
- Chapter 9. Public Attitudes toward Biomedical Research Issues211
- General Schema toward Science and Technology213
- Attitudes toward Support for Basic Scientific Research220
- Attitudes toward Spending to Improve Health Care226
- The Use of Animals in Biomedical Research229
- Implications for Biomedical Communicators234
- Chapter 10. Public Attitudes toward Biotechnology Issues237
- Awareness of Biotechnology238
- Schemas about Biotechnology246
- Attitudes toward Medical and Agricultural Applications250
- Implications for Biomedical Communicators256
- Chapter 11. Strategies for Communicating about Biomedical Policy259
- The Structure of Biomedical Policy Communications260
- A General Model of Biomedical Policy Communications264
- The Role of Intermediaries and Interpreters270
- Nine Questions to Guide Communications for Policy Purposes274
- The Estimation of Policy Communication Impact279
- Part IV: Biomedical Communication Policies for the 21st Century285
- Chapter 12. Policies to Improve Biomedical Communications287
- Educational Policies to Advance Biomedical Literacy288
- Policies to Support Informed Decision Making by Consumers294
- Citizenship and the Formulation of Biomedical Policy301
- Research and Biomedical Communications307
- Appendix A. Questionnaires309
- Questionnaire for the 1993 Study of Biomedical Literacy310
- Questionnaire for the 1998 U.S. Biotechnology Study334
- Questionnaire for the 1999 U.S. Science and Engineering Indicators Study368
- Appendix B. Constructed Variables401
- Chapter 2401
- Chapter 3405
- Chapter 4406
- Chapter 5410
- Chapter 6411
- Chapter 7411
- Chapter 8415
- Chapter 9419
- Chapter 10421
- Chapter 11426
- Chapter 12426
- Appendix C. Analytic Procedures427
- An Introduction to Structural Equation Modeling427
- Specific Techniques Used in This Book431
- Additional Information about Structural Equation Modeling433
- References435
- Index443
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.
TOPICS COVERED:
* Using Research to Improve Biomedical Communications
* The Public Understanding of Biomedical Science
* Strategies for Communications to Consumers
* Public Attitudes Toward Biotechnology Issues
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.
TOPICS COVERED:
* Using Research to Improve Biomedical Communications
* The Public Understanding of Biomedical Science
* Strategies for Communications to Consumers
* Public Attitudes Toward Biotechnology Issues