Wiley Professional Development (P&T)

Business Storytelling For Dummies

Karen Dietz; Lori L. Silverman

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Book details
  • Vendor Wiley Professional Development (P&T)
  • SKU 9781118730287
  • ISBN-13 9781118730287
  • Author Karen Dietz; Lori L. Silverman
  • Edition 1st
  • Category Business & Economics
  • Subject Small Business

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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, and more