Design Thinking For Dummies
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What's the size of the market: Customer and user experience are becoming buzzwords in business, including some of the largest corporations on the planet. A 2015 survey conducted by the Parsons School of Design revealed 75% of organizations polled claimed they were engaged in design thinking activity. The Design Institute released stats that same year claiming design-driven companies were outperforming competitors by over 200%.
Who are we targeting: This intro to design thinking and how to adapt and incorporate it should primarily appeal to individuals joining existing design-driven teams as well as smaller/start-up businesses looking to apply the techniques that bigger organizations use to get ahead.
Who are we targeting: This intro to design thinking and how to adapt and incorporate it should primarily appeal to individuals joining existing design-driven teams as well as smaller/start-up businesses looking to apply the techniques that bigger organizations use to get ahead.