Digital Nomads For Dummies
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What is the market opportunity: Digital nomadism saw a big boost in 2020 with an additional 3.6 million Americans hitting the road while maintaining their careers. One futurist predicts the global trends towards lower marriage rates, lower home ownership rates, increased freelance / gig work, and increased remote work opportunities could drive the digital nomad population to 1 billion by 2035. Currently most nomads land in the Millennial demographic with 42% of the cohort landing in that group. Surprisingly, the number of early career "Gen Z" and late career Baby Boomer nomads is about equal.
Who are we targeting: This book most likely will appeal to mid-career knowledge workers who have begun considering a short-term shift to the digital nomad lifestyle. Most of this group will have an established income stream that provides the opportunity to explore the nomad lifestyle. The secondary audience includes the 'vagabond' portion of the nomad lifestyle of individuals who put travel above career and make the most of the location they're in.
Who are we targeting: This book most likely will appeal to mid-career knowledge workers who have begun considering a short-term shift to the digital nomad lifestyle. Most of this group will have an established income stream that provides the opportunity to explore the nomad lifestyle. The secondary audience includes the 'vagabond' portion of the nomad lifestyle of individuals who put travel above career and make the most of the location they're in.