Electronic Commerce: Principles and Practice
Regular price
46.000 KD
inc. VAT
Couldn't load pickup availability
Table of contents
- Electronic Commerceiii
- Copyright Pageiv
- Contentsix
- Prefacexxi
- About the Authorxxv
- Acknowledgmentsxxvii
- Part I: Electronic Commerce Basicsxxix
- Chapter 1. Getting Started with Electronic Commerce1
- 1-1 Introduction4
- 1-2 What Is Electronic Commerce? The Road Map for the Book5
- 1-3 The Information Superhighway and the World Wide Web6
- 1-4 Internet-Access Options: Which One Is Right for You?9
- 1-5 Domain Name Systems10
- 1-6 Navigational Tools, Search Engines, and Directories: An Overview13
- 1-7 Web Portals: Emerging Applications20
- 1-8 Internet Services That Support Electronic Commerce22
- 1-9 Economic Issues on the Web26
- 1-10 Recent Developments27
- 1-11 The Internet 229
- 1-12 Industry Connection: Netscape Corporation30
- 1-13 Summary32
- 1-14 Review Questions32
- 1-15 Projects and Hands-on Exercises33
- 1-16 Key Terms37
- 16 References37
- Chapter 2. Electronic Commerce Fundamentals39
- 2-1 Introduction42
- 2-2 Value Chain and E-Commerce42
- 2-3 E-Commerce Business Models43
- 2-4 Defining E-Commerce45
- 2-5 E-Commerce versus Traditional Commerce49
- 2-6 Major Categories of E-Commerce50
- 2-7 Advantages and Disadvantages of E-Commerce56
- 2-8 A Business-to-Consumer E-Commerce Cycle59
- 2-9 Business-to-Business E-Commerce: A Second Look62
- 2-10 Major Models of Business-to-Business E-Commerce63
- 2-11 Wireless and Voice-Based E-Commerce71
- 2-12 Industry Connection: Amazon.com Corporation73
- 2-13 Summary75
- 2-14 Review Questions75
- 2-15 Projects and Hands-on Exercises76
- 2-16 Key Terms78
- References79
- Chapter 3. Electronic Commerce in Action81
- 3-1 Introduction83
- 3-2 Online Auctions: An Overview84
- 3-3 Basic Auction Terminology85
- 3-4 Types of Auctions86
- 3-5 Key Players in Online Auctions91
- 3-6 Online Auction Site Management91
- 3-7 E-Commerce in Service Industries: An Overview92
- 3-8 Industry Connection: eBay, Inc.107
- 3-9 Summary108
- 3-10 Review Questions109
- 3-11 Projects and Hands-on Exercises110
- 3-12 Key Terms113
- References113
- Chapter 4. Intranets and Extranets115
- 4-1 Introduction117
- 4-2 What Is an Intranet?118
- 4-3 What Are Extranets?121
- 4-4 The Internet versus Intranets127
- 4-5 Developing an Intranet Site128
- 4-6 Applications of the Intranet: An Overview138
- 4-7 Training Applications of the Intranet140
- 4-8 Major Business Applications of Intranets and Extranets142
- 4-9 Applications of Intranets and Extranets by Major Companies143
- 4-10 Industry Connection: IBM Corporation146
- 4-11 Summary147
- 4-12 Review Questions147
- 4-13 Projects and Hands-on Exercises149
- 4-14 Key Terms151
- References152
- Chapter 5. Electronic Data Interchange153
- 5-1 Introduction155
- 5-2 What Is Electronic Data Interchange?156
- 5-3 History159
- 5-4 Introducing Electronic Data Interchange into an Organization159
- 5-5 Electronic Data Interchange in Action: An Overview176
- 5-6 What Is a Supply Chain?180
- 5-7 Supply-Chain Management and Business-to-Business E-Commerce181
- 5-8 Industry Connection: Ariba, Inc.183
- 5-9 Summary184
- 5-10 Review Questions184
- 5-11 Projects and Hands-on Exercises185
- 5-12 Key Terms187
- References187
- Part II: Electronic Commerce Supporting Activities190
- Chapter 6. Electronic Payment Systems191
- 6-1 Introduction194
- 6-2 Electronic Payment Systems: An Overview194
- 6-3 Electronic Funds Transfer197
- 6-4 Payment Cards198
- 6-5 Electronic Cash203
- 6-6 Electronic Checks204
- 6-7 Secure Electronic Payment Systems’ Infrastructure206
- 6-8 Electronic Wallets212
- 6-9 Micropayment and Other Payment Systems213
- 6-10 Industry Connection: Microsoft Corporation217
- 6-11 Summary219
- 6-12 Review Questions219
- 6-13 Projects and Hands-on Exercises220
- 6-14 Key Terms222
- References222
- Chapter 7. Marketing and Advertising on the Web223
- 7-1 Introduction226
- 7-2 Marketing and Advertising on the Web: An Overview226
- 7-3 The Web as a Marketing Tool228
- 7-4 Web Marketing Terminology235
- 7-5 Methods for Promoting an E-Commerce Site236
- 7-6 Advertising and Marketing the Products and Services of an E-Commerce Site239
- 7-7 Guidelines for an Effective Marketing and Advertising Program249
- 7-8 Industry Connection: America Online–Time Warner, Inc252
- 7-9 Summary253
- 7-10 Review Questions253
- 7-11 Projects and Hands-on Exercises255
- 7-12 Key Terms258
- References258
- Part III: Implementation and Management Issues in Electronic Commerce291
- Chapter 8. Technologies and Applications to Support Electronic Commerce
- 8-1 Introduction
- 8-2 What Is a Local Area Network?
- 8-3 What Is a Wide Area Network?
- 8-4 What Is a Metropolitan Area Network?
- 8-5 Public Networks
- 8-6 Virtual Private Networks
- 8-7 Packet Switching and Circuit Switching: Definitions
- 8-8 Client–Server Model
- 8-9 Wireless and Mobile Networks
- 8-10 Wireless E-Commerce: A Second Look
- 8-11 Industry Connection: Cisco Systems, Inc.
- 8-12 Summary
- 8-13 Review Questions
- 8-14 Projects and Hands-on Exercises
- 8-15 Key Terms
- References
- Chapter 9. Infrastructure for Electronic Commerce
- 9-1 Introduction292
- 9-2 Transmission Control Protocol/Internet Protocol: An Overview292
- 9-3 Functions of Transmission Control Protocol293
- 9-4 Functions of the Internet Protocol294
- 9-5 Transmission Control Protocol/Internet Protocol Services297
- 9-6 Server Platforms: An Overview300
- 9-7 How Does a Web Server Work?305
- 9-8 Web Server: A Second Look308
- 9-9 Web Server Software and Tools310
- 9-10 Important Criteria for Choosing a Web Server315
- 9-11 Industry Connection: Oracle Corporation317
- 9-12 Summary318
- 9-13 Review Questions318
- 9-14 Projects and Hands-on Exercises319
- 9-15 Key Terms321
- References321
- Chapter 10. Personal, Social, Organizational, Legal, Tax, and International Issues323
- 10-1 Introduction325
- 10-2 Negative Effects of Information Technology and E-Commerce: An Overview326
- 10-3 Impacts on the Workplace326
- 10-4 Privacy Issues328
- 10-5 Crime and Fraud335
- 10-6 Health Issues337
- 10-7 Data Collection on the Web337
- 10-8 Electronic Mail339
- 10-9 Censorship340
- 10-10 Electronic Publishing341
- 10-11 Social Division342
- 10-12 Copyrights, Patents, and Piracy343
- 10-13 Other Legal Issues346
- 10-14 Tax Issues348
- 10-15 International Issues351
- 10-16 Industry Connection: Symantec Corporation354
- 10-17 Summary355
- 10-18 Review Questions355
- 10-19 Projects and Hands-on Exercises356
- 10-20 Key Terms360
- References360
- Chapter 11. Security Issues and Measures: Protecting Electronic Commerce Resources
- 11-1 Introduction365
- 11-2 E-Commerce Security: The Basic Safeguards366
- 11-3 E-Commerce Security Threats: An Overview368
- 11-4 Intentional E-Commerce Threats369
- 11-5 Security Measures and Enforcements for E-Commerce: An Overview374
- 11-6 Computer Emergency Response Team386
- 11-7 Guidelines for a Comprehensive E-Commerce Security System388
- 11-8 Preparing for a Disaster391
- 11-9 Steps to Take When Disaster Strikes392
- 11-10 Industry Connection: McAfee Associates392
- 11-11 Summary393
- 11-12 Review Questions394
- 11-13 Projects and Hands-on Exercises395
- 11-14 Key Terms397
- References398
- Chapter 12. Building a Successful Electronic Commerce Site: A Life Cycle Approach399
- 12-1 Introduction402
- 12-2 Four Approaches to Building an E-Commerce Site402
- 12-3 E-Commerce Development and Management Life Cycle: An Overview406
- 12-4 Problem Definition and Requirement Analysis406
- 12-5 Feasibility Study408
- 12-6 Formation of the Task Force413
- 12-7 Analysis414
- 12-8 Design415
- 12-9 Simulation Prototyping417
- 12-10 Implementation419
- 12-11 Postimplementation Audit and Monitoring423
- 12-12 Site Marketing423
- 12-13 Management423
- 12-14 Industry Connection: Yahoo! Inc.425
- 12-15 Summary426
- 12-16 Review Questions426
- 12-17 Projects and Hands-on Exercises428
- 12-18 Key Terms430
- References431
- Part IV: Appendix and Glossary435
- Appendix A. Basic Web Literacy and Instructions for Creating Web Pages
- A-1 Introduction
- A-2 Web Presence: An Overview
- A-3 What Is Hypertext Markup Language?437
- A-4 Important Commands and Tips in the Web Environment438
- A-5 Creating Hypertext Markup Language Documents439
- A-6 An Example of a Web Page Using Netscape Composer440
- A-7 Creating Links454
- A-8 Dragging and Dropping Images
- A-9 Setting Image Properties456
- A-10 Publishing a Web Page458
- A-11 Editing an Existing Web Page in Netscape Composer459
- A-12 Editing an Existing Page in Hypertext Markup Language Editor460
- A-13 Microsoft FrontPage: An Overview461
- A-14 What Is Java?462
- A-15 What Is JavaScript?464
- A-16 What Are JavaBeans?464
- A-17 What Is VBScript?464
- A-18 What Is Dynamic Hypertext Markup Language?465
- A-19 What Is ActiveX?465
- A-20 Summary465
- A-21 Projects and Hands-on Exercises466
- References467
- Glossary469
- Index481
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
*Offers a generalist's overview of the field and its major players for people with little or no technical background
*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
*Projects and hands-on exercises conclude each chapter
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
*Offers a generalist's overview of the field and its major players for people with little or no technical background
*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
*Projects and hands-on exercises conclude each chapter