How to Build a Thriving Fee-for-Service Practice: Integrating the Healing Side with the Business Side of Psychotherapy
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Table of contents
- Cover
- CONTENTSix
- FOREWORDxiii
- PREFACExvii
- ABOUT THE AUTHORxix
- CHAPTER 1. PRIVATE PRACTICE IN TRANSITION1
- A Cycle of Change1
- Building Your Ideal Practice2
- Business Training Is Creative and Fun3
- Challenges and Opportunities3
- All Professions Change5
- How and Why Private Practice Is Changing6
- Reclaiming Our Identity8
- The Challenge of Change8
- What Holds Practitioners Back?8
- Fifteen Attributes of a Successful, High-Volume Practitioner9
- Some Thoughts You Might Have10
- Exercise: Your Ideal Practice: A Guided Visualization11
- Crisis versus Opportunity: Shifting Your Attitude13
- Assignment: Understanding a Business Mindset13
- CHAPTER 2. CHOOSING A STRATEGIC SPECIALTY21
- Are You a Generalist or a Specialist?21
- How Talking Like a Specialist Works22
- Choosing a Clinical Specialty24
- Turning Your Clinical Specialty into a Market Niche24
- Market Niche Specialties26
- Health Psychology Specialties29
- Common Market Niches with a Special Perspective31
- New and Timely Market Niches32
- Exercise: Choosing Your Market Niche33
- Assignment: Research Your Market Niche39
- CHAPTER 3. DEVELOPING YOUR MARKETING PLANS41
- Marketing for Therapists: Exploring the Opportunities41
- Each of Us Is Unique43
- Twenty Marketing Ideas to Build Your Practice46
- Why Marketing Is Good Business78
- Integrated Marketing79
- A Summary on Marketing84
- Marketing Flow Chart85
- Exercise: Building Your Annual Marketing Plan86
- Assignment: Laying the Foundation and Building Momentum92
- CHAPTER 4. HOW TO DO SEMINARS, WORKSHOPS, WRITING, AND LARGE-SCALE PROJECTS95
- Win–Win–Win Goals96
- Speaking Engagements: Seminars, Workshops, and Keynotes97
- Professional Writing129
- Marketing Therapy-Related Services and Products134
- Exercise: Public Speaking„Finding Your Purpose and Message136
- Exercise: Exploring the Writer within You139
- Assignment: Preparing to Reach the Public141
- CHAPTER 5. GIVING PSYCHOLOGY AWAY143
- Working with the Media: Television, Newspapers, and Radio144
- Television Interviews153
- Print Interviews155
- Working in Radio155
- After Your Media Interview or Show158
- National Media Exposure160
- Mobilizing Our Profession164
- Exercise: Contacting the Media170
- Assignment: Start Giving Psychology Away173
- CHAPTER 6. ANATOMY OF A SMALL BUSINESS175
- Why Write a Business Plan?176
- What Is a Business Plan?178
- How to Write a Business Plan178
- Exercise: Design Your Business Plan191
- Assignment: Complete Your Executive Summary191
- CHAPTER 7. STARTING A NEW OFFICE OR RELOCATING193
- Different Ways to Begin194
- A Primer for Graduate Students194
- Relocating an Existing Office196
- Build in Practice Success from the Beginning197
- How to Find an Office200
- Office Management202
- The Age of Infomatics204
- Exercise: Preparing for Private Practice While You Are in Graduate School207
- Exercise: Relocating Your Existing Practice208
- Assignment: Choosing Your Ideal Office Location209
- CHAPTER 8. PRACTICE MANAGEMENT TRACKING AND STATISTICS211
- The Value of Measuring the Progress toward Your Goals211
- New Client Referral Form212
- Weekly Practice Summary215
- Monthly Practice Summary216
- Yearly Practice Summary220
- The Year in Perspective222
- Your Final Perspective223
- Exercise: Making Goals Clear and Measurable224
- Assignment: Understanding Your Practice at a Glance224
- CHAPTER 9. MOTIVATIONAL BLOCKS TO PRACTICE SUCCESS225
- How High Would You Dream . . . If You Knew You Wouldn’t Fail?225
- Who Are We?226
- Practices across the Country Are Hurting227
- Real-Life Examples227
- Overcoming Resistance to Change229
- How Hard Do You Try?229
- Optimizing Your Practice Growth230
- Common Questions about Growing Your Practice233
- Affirmations to Help You Stretch and Grow235
- Public Speaking236
- A Summary on Practice Development239
- Exercise: Becoming a Successful Practitioner241
- Assignment: How High Would You Dream . . . If You Knew You Wouldn’t Fail?244
- REFERENCES245
- ADDITIONAL RESOURCES249
- INDEX255
Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success.
How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas.
Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more.
* Contains foreword by American Psychological Association President Dr. Patrick DeLeon
* Provides a crash course in business management for therapists
* Includes examples, worksheets, business forms, and exercises
* Supplies tools for bypassing restrictions of managed care
* Suitable for newly licensed therapists and seasoned professionals
Written by a licensed therapist with over 19 years of experience in private practice, this book is a much-needed reference for mental health practitioners pursuing fee-for-service practice.
Key Features
* Learn solid training to not only survive, but thrive, in private practice today
* Go from your ideal practice vision through the "how-to" steps to succeed.
* Mobilize yourself into action!
* Market your clinical specialty to attract more cash clients
* Learn how to set realistic practice goals, and track your progress
* Regain your autonomy, income and career satisfaction
* Lean how to communicate the value of your services to the public
* Learn how to give powerful workshops and speaking engagements and write effective community articles
* Turn your specialty into a market niche
* Use the media as a vehicle to give psychology away and gain visibility
* Learn the skills that have never been taught in graduate school--until now
* Lay the foundation for your practice that builds momentum
* Attract new clients through seminars, speaking engagements and published articles
* Build a dynamic referral base
* Re-ignite the passion for your career and love what you do for a living
* Make your practice adaptive, challenging and enjoyable for the rest of your career
How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas.
Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more.
* Contains foreword by American Psychological Association President Dr. Patrick DeLeon
* Provides a crash course in business management for therapists
* Includes examples, worksheets, business forms, and exercises
* Supplies tools for bypassing restrictions of managed care
* Suitable for newly licensed therapists and seasoned professionals
Written by a licensed therapist with over 19 years of experience in private practice, this book is a much-needed reference for mental health practitioners pursuing fee-for-service practice.
Key Features
* Learn solid training to not only survive, but thrive, in private practice today
* Go from your ideal practice vision through the "how-to" steps to succeed.
* Mobilize yourself into action!
* Market your clinical specialty to attract more cash clients
* Learn how to set realistic practice goals, and track your progress
* Regain your autonomy, income and career satisfaction
* Lean how to communicate the value of your services to the public
* Learn how to give powerful workshops and speaking engagements and write effective community articles
* Turn your specialty into a market niche
* Use the media as a vehicle to give psychology away and gain visibility
* Learn the skills that have never been taught in graduate school--until now
* Lay the foundation for your practice that builds momentum
* Attract new clients through seminars, speaking engagements and published articles
* Build a dynamic referral base
* Re-ignite the passion for your career and love what you do for a living
* Make your practice adaptive, challenging and enjoyable for the rest of your career