Wiley Professional Development (P&T)

Marketing For Dummies

Jeanette Maw McMurtry

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Book details
  • Vendor Wiley Professional Development (P&T)
  • SKU 9781119894896
  • ISBN-13 9781119894896
  • Author Jeanette Maw McMurtry
  • Edition 6th
  • Category Business & Economics
  • Subject Direct

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This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.