The E-Commerce Book: Building the E-Empire
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Table of contents
- Cover
- Contentsv
- Prefacexiii
- Chapter 1. Setting the Vision1
- Market Predictions1
- Defining Vision3
- Traditional Business Vision vs. E-Vision5
- Business Model Basics10
- Chapter 2. Know Your Customers21
- Know Where to Start22
- Who Is on the Web?23
- Speaking the Global Language30
- Access Issues35
- Targeting the Best Shoppers36
- Chapter 3. Marketing and Branding41
- Know What You're Up Against42
- Plan for Acquisition Costs44
- Search Engines and Directories45
- Advertising Banners51
- Online Classified Advertisements54
- Message Boards54
- E-Mail Newsletters55
- Links on Other Web Sites57
- Newsgroups58
- Discussion Lists58
- Traditional Media59
- Press Releases60
- Just Give It Away!61
- Branding for Success62
- Marketing and Advertising Agencies63
- Chapter 4. First Impressions May Be Everlasting67
- Focus on Essentials69
- Easy Is Everything: Use Wide, Consistent Site Design70
- Present Interior and Exterior Links Well72
- Reliability Counts72
- Tackle Your Overall Look73
- Use Graphics and Layouts Well76
- Keep Text Readable77
- Make Fonts Enhance a Site, Not Detract from It78
- Make Your Pages Easy to Skim and Revisit78
- Make Your Visitors Feel Confident79
- Use Your Resources: Professional Design Agencies80
- Revisit Your Vision Statement and Goals82
- Chapter 5. Keep Your Customers83
- Service with a Smile84
- Quality, Service, Cleanliness88
- The Customer Is Always Right91
- Thank You, Please Come Again92
- An Ounce of Prevention95
- Be Neighborly: Chat and Discuss with Your Customers96
- Would You Like Fries with That?97
- Keep Your Hands above the Table98
- Personalize for Better Service101
- Customers Now Control the Relationship102
- Chapter 6. Fulfillment Channels That Work103
- Why Does Fulfillment Seem So Difficult Today?104
- Know Your Customers' Expectations106
- Know Your Shipping Options107
- Tackle Other E-Fulfillment Issues114
- Engage New Technology115
- Find E-Fulfillment Solutions116
- E-Fulfillment Supply-Chain Management118
- Plan for Spikes121
- Chapter 7. Choose Your Payment Systems125
- Payment System Categories126
- Credit Cards: Web Leaders in Payment Systems134
- Enable Electronic Payments136
- Ensure Online Transaction Security140
- Additional Security: The Secure Sockets Layer142
- Help Customers Trust You143
- Chapter 8. Know Your Infrastructure147
- Overview of Components147
- Content Management158
- Network Architecture164
- Chapter 9. Selecting the Right Commerce Package169
- Determining Your Needs170
- Evaluate Vendor Solutions174
- Ease of Modifications and Extensions185
- Scalability186
- Partners186
- Customer Base187
- A Final Reminder before You Buy188
- Chapter 10. Secure Your Investment: Security Threats and Solutions189
- Network Threats191
- Security Policies and Procedures194
- Separating Your Net from the Net: Firewalls and Proxy Servers199
- Encryption203
- Authentication and Access Control206
- Viruses207
- Chapter 11. Get Ready for Wireless!211
- From E-Commerce to M-Commerce212
- The Devices... Now, Then, and in the Future213
- Wireless Portals217
- Who Are the Players? Carriers vs. Internet Service Providers219
- What Will Happen?220
- Wireless Internet Convergence: Merging Technologies224
- Advancing M-Commerce Applications226
- Case Study: Year 2005228
- Make Your Plans228
- Note to Readers228
- Chapter 12. Commit to Never-Ending Improvement231
- The Dell Story231
- The eBay Story232
- The Amazon Story233
- The JCPenney Story233
- The Bid.com Story234
- Think! Think! Think! What's Next234
- Index241
New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover
* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover
* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover