Winning New Business For Dummies

Stewart Stuchbury

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Book details
  • Vendor Wiley Professional Development (P&T)
  • SKU 9781119281665
  • ISBN-13 9781119281665
  • Author Stewart Stuchbury
  • Edition 1st
  • Subject FI00

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Win more new business today

New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time!

Inside…

  • Know your subject
  • Be an active listener
  • Make a great first impression
  • Present solutions
  • Stay on-brand and on-message
  • Prospect effectively
  • Overcome objections
  • Structure the deal